Process
01 Design Sprint
Inspired by the now-famous Google Ventures methodology, each project starts with an intense, 5-day discovery process that ends with empirical validation with real clients.
Outputs
Day 1: Problem Selection
Day 2: Solution Sketching
Day 3: Solution Storyboarding
Day 4: Solution Prototyping
Day 5: Solution User Validation
Goals
To have a singular focus for 5 days
To gain confidence we’re headed in the right direction and/or need to pivot/adjust the product
To rally internal stakeholders around a solution or feature set by making them a part of the process
02 user experience design
Using the insights from the Design Sprint, our UX designer will flesh out the user stories, journeys, and states to create a clear, seamless and delightful experience. And most importantly iterative User Testing.
Outputs
Competitive analysis
Documentation of user tasks
Outline of User Stories
Qualitative feedback (i.e., interviews)
Quantitative user feedback (i.e. surveys)
Goals
To have a clickable wire-frame prototype ready for user testing
To gather feedback for correct prioritization of features prior to coding/development
To iterate on the concept and design before spending any time coding/in-development
03 Visual Design
Simplicity is the ultimate sophistication. Work with our visual design team to create an elegant design that incorporates the latest trends and capabilities.
Outputs
Visual brand identity/user interface (UI) design for the majority of screens
Full-fidelity, clickable prototype
Goals
To create the polished brand that users today demand
To have a full-fidelity clickable prototype ready for user testing
04 Develop & Test
Agility is the name of the game. Our scrum-based Agile development methodology ensures frequent builds and gives you plenty of time to test and adjust. While our experienced Quality Assurance (QA) team will identify and manage testing.
Outputs
Fully tested and QA’d front-end and back-end code that matches agreed-upon specifications
Goals
To ensure a product is as bug free as possible at launch
To ensure the product works as expected
05 Marketing & PR Launch
No app launch plan is complete without the proper marketing, PR and engagement tools to help it get discovered and retain users.
Outputs
Introductions to the right marketing partner(s) with the skillset and testing strategy needed for the product
Goals
To ensure a test driven marketing strategy allowing for quick learning and and efficient use of capital
To help prioritize new feature development based on marketing learnings
06 Product launch
Getting an app live on the web or submitting an app to the App Store can be a tricky process, but we will help you along the way to get your app published, so you can start monetizing.
Outputs
A first version/beta version/MVP live and in-market
A prioritized backlog of future features based on user feedback
Goals
To launch at the right time based on market timing and growth/adoption strategy
07 track & learn
Updates are essential to an app’s success. Using both quantitative and qualitative tracking tools, we will help you identify opportunities to improve and update your app based on user data and feedback.
Outputs
On-going support and management of the post-launch product
Design and development of new features based on marketing data, analytics data and ongoing user testing
Qualitative feedback (i.e., interviews and reviews)
Quantitative user feedback (i.e., surveys)
Goals
To ensure we have the data to determine which features & functionality to build next and/or change to fit the needs of (new) customers