How we grew the social community from 0 to 15K in 3 months?
To present our platform as a “must-have” for anyone who is actively involved in the Stock Market, a place for traders & investors to congregate and interact, making the lonely sport of stock trading less lonely for the individual.
Anyone who is currently involved in the Stock Market in any way and is welcoming to the idea of an online community of traders that is fun, engaging & a helpful knowledge resource.
Number of Internet Users in India has more than doubled in the last 6 years, from 300 million in 2015 to 760 million in 2021. Except China, India has already overtaken every other country in the world in terms of data consumption during this time period.
In the same time, the number of Indians getting into the Stock Market has seen a similar boom. According to SEBI, The number of new dematerialized accounts, or demat accounts, opened during financial year 2020 was the most in at least a decade at 6.8 million, a 70% increase from the 4 million demat accounts opened in the previous year. Total demat accounts at the end of fiscal 2020 stood at 47.6 million, up from 35.9 million on 31 March 2019 (5,28,70,482 total active accounts)
This huge number of new retail investors joining the market in such a short span of time has created a big demand for online resources, discussion forums, places to interact with other investors/traders. Several Business News Websites cater to parts of these requirements. But the average retail investor in India has no place to interact freely and gain knowledge and insights, share own experiences and anything related to Stock Market, be updated on ongoing events, know what other people think of a stock etc.
StockMeDaily will provide all these things and much more at one place.
FREE for all - No membership required.
StockMeDaily is currently a one of a kind product. No other platform in India offers similar features.
We aim to deploy Facebook ads and instagram ads targeting our preferred demographic of people who have shown interest in the stock market, trading & investing related topics as our primary way of getting the word out about our application. We will be using multiple ad groups with the aim of conveying the following selling points in a concise, attention grabbing & most impact having way possible:
The reason behind this long term play can be understood in the following steps:
Engage people with the content by providing something of value free of cost, can be informative, fun, research etc.